Gouache was originally produced for designers. As much of their work is of a temporary nature, used for reproduction, reliability has not usually been much of a concern and their have seldom been light fast throughout the range. Nowadays more and more artists are turning to gouache for its covering power and uniform colour surface.

Unfortunately, for the reasons given above, too few of the colours available in Designers Gouache are light fast. The artist's work invariably suffers.

Gouache is basically watercolour paint with added white pigment to give opacity.

Transparent colours require more white than naturally opaque colours. Our Artist's Gouache contains less white than traditional Designer's Gouache. This gives a paint which is slightly less opaque but far more vibrant in hue, colour for colour. Naturally transparent colours such as Ultramarine Blue will perhaps require two layers to cover fully as opacity always has to be sacrificed for brightness. I believe that the latter should come first.

You will find certain colours in Designer's Gouache which are far brighter, but their vibrancy is short lived as they invariably fade or darken, the very bright colours particularly so. Our Artist's Gouache is, I believe, the first that has been designed for its actual use. That is, a reliable, vibrant gouache for the fine artist. A paint which will give the widest possible range of mixes and is light fast.

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